Social Placement

Prop Provision+ Digital + Social + Optimisation

Brands can be integrated within the content of online productions. Increasingly the range of fictional, documentary and drama productions made for transmission across a wide range of social media is a source of opportunities for placement.

The NMG team  has experience of achieving targeted online exposure from Prop & Product Placement strategies.

The first iPlayer-originated comedy to be shown in full online before its TV broadcast in September 2014 is a four part mockumentary ‘People Just Do Nothing.’ where NMG has successfully integrated our client ‘Tubz’ in two out of four episodes.

NMG has been involved within this niche production industry since 2007 when we worked on ‘Kate Modern’ for Bebo and Bigballs Films. NMG has also worked extensively on ‘E20’ as well as other online productions, e.g. the ‘A Journey Like No Other’ campaign for Orient Express. This medium is particularly efficient at targeting the difficult to reach youth audience.

Johnnie Walker online Orient Express campaign

Lucozade E20

Tampax – Kate Modern (Bebo)


In conjunction with our strategic partner Atomic, a Grayling agency that specialises wholly in social media, NMG via our NMG/Grayling initiative, Première can offer cross media campaigns which mix Product Placement, mainstream and niche media, PR, social media, events, video, digital media and content optimization within a common strategy.

Please call or email our Business Development Director Sarah Curran on 01753 655866 sarah.curran@newmediagroup.co.uk  for a discussion of what we can do for your brand.