NMG achieves International Exposure for McLaren Automotive within Ministry of Sound Advert

The beautiful McLaren 650S Spider features on the cover of Ministry of Sound’s new compilation album ‘Drive’ as well as within the content of the television video-advertisement.  

The product placement deal, negotiated on behalf of McLaren Automotive by Sarah Curran Head of Business at New Media Group, sees McLaren Automotive benefit from integration within a full national TV campaign, online social and pre-roll campaign, full national in store activity, social amplification of the release and video across all Ministry of Sound channels, events, experiential and PR marketing opportunities in multiple territories.


89981744-1DCC-45B8-97B4-1B8D986FD620