Agencies Combine Forces to Bring International Capabilities to Clients
November 19, 2015 – Los Angeles, CA – Hollywood Branded Inc. of Los Angeles and NMG Product Placement of Pinewood Studios, UK announce their entertainment marketing alliance effective 19 November. This partnership will allow both agencies enhanced client service and on-the-ground activation capabilities in the world’s top two producing countries of English language films and television.
Entertainment marketing has become a commonplace practice used for brand advertising, with reported consumer and marketer data demonstrating positive influence on consumer sales. 85% of marketers state that entertainment marketing works to boost sales. And today, 72% of brands and agencies report using entertainment marketing in their current marketing mix, ranging from product placement, brand integration, celebrity endorsement and entertainment co-promotional partnerships. Research states 51% of consumers make cognizant decisions to purchase after seeing product in a TV show or feature film, effectively driving consumer sales.
“The increasing trend for major US productions to be co-produced and shot in Europe, along with rising US Box Office impact of UK shot films like Philomena and The Theory of Everything, is the basis for this alliance. Hollywood Branded is proud of our independence which allows us to develop global alliance opportunities in this ever evolving media landscape” explains Stacy Jones, CEO Hollywood Branded.
“We also recognize that to operate in Europe we need real on the ground presence, established relationships and a first class reputation. After extensive exploration of UK agency alliance options, we valued NMG Product Placement’s outstanding market leadership. John Barnard of NMG Product Placement and I met in LA, found we shared the same forward vision and agreed to combine forces.”
John Barnard, Chairman and founder, NMG Product Placement said: “Stacy and I share the same view of the fast evolving mediascape and the tools needed to harness opportunities. Through our working partnership we both have a real “feet on the ground” resource ready to deliver true coordinated trans-Atlantic brand integration to the production industry and to our clients.
I was delighted to sign the alliance with Stacy. NMG is in its fourth decade of UK market leadership and our combined Hollywood Branded and NMG teams offer meaningful 360 capability both sides of the pond”.
With recent productions including Disney/Marvel’s Iron Man, Doctor Strange, Captain America, Paramount’s Mission Impossible 5, Warner Bros.’ The Man From Uncle, and Universal’s Everest, the driving trend of filming content both in the United Kingdom and United States is a practice that is still growing. This alliance will benefit both agencies’ existing and future clients by creating a true powerhouse of agency talent and a footprint spanning across the globe.
About NMG Product Placement
NMG founded the UK product placement industry in 1984. Pinewood Studios based NMG works on productions at over 20 studios across the UK delivering over £25 million/$40 million of media value each year to our clients from over 3500 on screen results.
About Hollywood Branded
Hollywood Branded Inc. is an entertainment marketing agency that creates multi-faceted partnerships that impact sales and drive conversation using the power of celebrity. Offering Brand Integration, Celebrity Endorsement and Event Activation – services which have helped build brands like BlackBerry, Canadian Club, Club Med, Harman and Pilot.
For further info contact
Head of Business at NMG Product Placement
01753 655 866
CEO at Hollywood Branded Inc.
01310 606 2030