Product Placement, sometimes called Brand Placement, is the technique by
which brand name products, packages, signs, services and corporate names
are intentionally positioned in feature films and television programmes.
NMG founded the UK Product Placement industry in 1984 and, based on US
experience, introduced the operating methodology which today still ensures
success and compliance with OfCom, BBC and EU guidelines.
In 1987 NMG researched and implemented Tracker™, its proprietary reporting
and evaluation system. Constant development means that
Tracker™ is the most transparent and client friendly Product Placement
evaluation system operating in the UK.
NMG is the only full service Product Placement agency based at Pinewood
Studios and works with every pertinent production at all locations throughout the UK.
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